11 December 2020 · Instagram @laprensamadrid
The first surviving post
A business meeting, captioned “1. Reunião de negócio”. A record of the project, rather than proof of the opening day.
View original post ↗History & press · Archive since 2020
A story Madrid tells.
La Prensa’s story is documented in December 2020; our Malasaña restaurant was already open by January 2021. Its smash burgers, homemade cheese and story have featured in El País, Vogue, Condé Nast Traveler, Tapas and other publications.
Our own dated archive
Smash, documented since December 2020.
18 December 2020 · Instagram @laprensamadrid
Our truffle smash
The account presents “Nuestro smash de queso con trufa!”. Direct, dated evidence of the product in December 2020.
View original post ↗6 January 2021 · Instagram @laprensamadrid
Already open
A post at Calle de Colón announces “Ya estamos abiertos, esperándote” with the hashtag #smashburger. It confirms the restaurant was open by this date.
View original post ↗These are first-party historical records, not independent awards or proof of being the first in Madrid or Spain. Post dates establish when the content was published; captions may subsequently be edited.
The original sources
La Prensa in the press.
28 mayo 2026
Vogue España
By Blanca Serrano
The Trufa burger features in Vogue’s selection of Madrid burgers.
Read the original ↗Artículo actualizado; consultado en octubre de 2026
Condé Nast Traveler
A guide to our smash technique, homemade cheese and culinary origins.
Read the original ↗20 septiembre 2023
El País · El Comidista
By Carlos Doncel · Recommendation: Pablo Briones
Our bacon cheeseburger features in Burger hits, a nationwide selection of expert recommendations.
Read the original ↗10 junio 2022
elDiario.es
By Elisabeth G. Iborra
A recommendation for cheese lovers, highlighting our homemade blends.
Read the original ↗11 enero 2023
La Razón
By Tatiana Ferrandis
La Prensa features in its account of Madrid’s smash-burger scene.
Read the original ↗Agosto 2022
Tapas
La Prensa features among its favourite smash-burger restaurants in Madrid.
Read the original ↗2023
Tapas
A follow-up selection refers back to its earlier La Prensa recommendation.
Read the original ↗2023
Gastronomistas
Our Classic features among its seven favourite Madrid burgers.
Read the original ↗26 marzo 2024
IFEMA Madrid
La Prensa Malasaña features in its visitor guide to Madrid smash burgers.
Read the original ↗7 mayo 2024
Economía Digital · Tendencias Hoy
By Andrea Lamas Feijóo
La Prensa features in its selection of seven Madrid smash-burger restaurants.
Read the original ↗30 enero 2025
Madrid Secreto
Included among nine smash-burger restaurants to try in Madrid.
Read the original ↗25 febrero 2025
The Luxonomist · 20minutos
By Paloma de la Hija Ferrero
Our smash technique and Trufa feature in its Madrid selection.
Read the original ↗20 abril 2025
El Debate
By Nicolás Luna
La Prensa features among its recommended Madrid smash-burger restaurants.
Read the original ↗8 mayo 2026
GastroMadrid
By Julián Acebes
La Prensa is its burger of the week for week 19 of 2026.
Read the original ↗Primavera 2026
MesaMadrid
A two-page feature on La Prensa in its spring food guide.
Read the original ↗These articles reflect the menus, prices and locations of their time. An editorial selection is a recommendation, not a competition award. Some articles are updated; dates shown identify the version or publication recovered. Please consult our current menu and venue pages before visiting.
Malasaña · Madrid · Alcobendas
From the griddle to a new chapter.
- 2020–2021
Malasaña. The beginning.
Our Instagram archive records the project on 11 December 2020 and a truffle smash on 18 December 2020. On 6 January 2021, a post at Calle de Colón confirms we were already open. Traveler recounts how Danilo, a Brazilian engineer, turned his passion for burgers into a restaurant. Homemade cheese, brioche and a caramelised crust became the signature.
- 2022–2023
Madrid starts telling the story.
elDiario.es, Tapas, La Razón and Gastronomistas feature La Prensa. El Comidista recommends the bacon cheeseburger in September 2023. Contemporary articles also document the Sagasta chapter.
- 2024
New spaces.
Almagro adds breakfast and coworking. Our 16 August post announces Centro opening that day and Alcobendas for 20 August. These are chapters in our history, rather than a list of venues open today.
- 2025–2026
The story continues.
Madrid Secreto, El Debate and The Luxonomist/20minutos include La Prensa in their selections. Vogue highlights Trufa in 2026; GastroMadrid and MesaMadrid dedicate features to the brand.
Today, Malasaña is La Prensa. In Alcobendas, La Fábrica is the venue and La Prensa makes the burgers.
Willy Möller’s hospitality projects include La Prensa and La Fábrica. Discover the team and the brewery roots of the Alcobendas venue.
Noviembre 2023 · FlipEat · Klimer
Votes, smash burgers and a shared memory.
In a joint post dated 17 November 2023, FlipEat described La Prensa as the most-voted smash burger in the competition organised by Alberto de Luna. That reference to votes is distinct from the final jury result. Klimer’s report lists La Prensa among seven participants at the 19 November event and names Manteca as the winner.
More reading. More history.
Historic tastings, comparisons and guides, each with its own perspective.
20minutos · 30 October 2022 · Historical burger guide ↗El Español · Cocinillas · 2023 ↗Hamburguesa Perfecta · 2022 ↗Hamburguesa Perfecta · Ruta hamburguesera ↗Cabila · 2022 ↗SrPerro · Malasaña ↗SrPerro · Alcobendas ↗
Some older articles may be temporarily unavailable. Our Instagram Premios highlight also preserves earlier press clippings. Premios · Instagram ↗
Collaborations along the way.
Commercial platforms and partners have also shared the La Prensa story. These are collaborations and partner communications, separate from editorial selections.
The next chapter starts at your table.
Book a table ↗Press archive checked on 26 October 2026.